Marketing
Charlotte Rawlings
Aug 02, 2023

Diageo increases marketing investment despite ‘economic uncertainty’

Marketing spend rose to £3bn in 2023

Diageo: double-digit organic net sales growth for brands including Guinness

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Adobe launches ad making tool for small businesses

1 Adobe launches ad making tool for small businesses

Kia's Sonet embarks on a journey of uncharted thrill

2 Kia's Sonet embarks on a journey of uncharted thrill

WPP's 'pretty grim' profit warning: stock market analysts react

3 WPP's 'pretty grim' profit warning: stock market analysts react

Scroll-stopping or scroll-past? The 2.5-second ad dilemma

4 Scroll-stopping or scroll-past? The 2.5-second ad dilemma

WPP has appointed Cindy Rose, a senior Microsoft executive, to replace Mark Read as chief executive

5 WPP has appointed Cindy Rose, a senior Microsoft executive, to replace Mark Read as chief executive

Green isn’t a colour — it’s a claim you prove

6 Green isn’t a colour — it’s a claim you prove

Moves and Wins: Week of 07 July

7 Moves and Wins: Week of 07 July

Googlies on Google: A curiosity-driven game for search

8 Googlies on Google: A curiosity-driven game for search

No internet, no problem: AI dials up Bharat

9 No internet, no problem: AI dials up Bharat

Eknath Shinde's message to advertising, marketing and media professionals

10 Eknath Shinde's message to advertising, marketing and media professionals

Related Articles

Give brand managers a 5% marketing budget to explore trends like awards, sustainability, and digital: Sudhir Sitapati
Advertising
Jan 19, 2024
Noel D'souza

Give brand managers a 5% marketing budget to ...

Google addresses concerns about 'Privacy Sandbox'
Advertising
Jan 12, 2024
Campaign India Team

Google addresses concerns about 'Privacy Sandbox'

Discounts and offers remain largest priority for festive purchases: Sharechat and Moj report
Marketing
Oct 12, 2023
Campaign India Team

Discounts and offers remain largest priority for ...

Charu Malhotra moves to APL Apollo
Marketing
Aug 17, 2023
Campaign India Team

Charu Malhotra moves to APL Apollo

Just Published

Zomato’s ‘Fuel your hustle’ runs on empty
Advertising
19 hours ago
Campaign India Team

Zomato’s ‘Fuel your hustle’ runs on empty

The food delivery platform trades its signature wit for a tired hero montage, borrowing from Nike and Apple with little freshness.

Omnicom tops revenue estimates, APAC posts 6.5% organic growth
Advertising
20 hours ago
Luz Corona

Omnicom tops revenue estimates, APAC posts 6.5% ...

However, profitability took a hit, weighed down by acquisition and restructuring costs linked with Omnicom’s IPG merger and sweeping efficiency cuts across media and production units.

WPP hires AKQA global CEO from Accenture
Advertising
22 hours ago
Shauna Lewis

WPP hires AKQA global CEO from Accenture

Baiju Shah replaces founder Ajaz Ahmed, who left in October 2024.

Discounts are dead. Rewards speak louder than cashbacks
Marketing
23 hours ago
Vikas Shah

Discounts are dead. Rewards speak louder than cashbacks

In a cluttered digital landscape, BigCity Promotions’ co-founder points out that brands are swapping coupons for contextual rewards to build loyalty, data, and deeper connections.