The role will see Desai focus on all SE Asia-Pacific territories, which include Australia and New Zealand and exclude China and India. Desai will report to Lowe + Partners chairman Tony Wright and chief operating officer, Michael Wall. Desai will also retain his leadership role on the network’s Unilever business.
Commenting on Desai's appointment, Tony Wright, said, “We are already amongst the top 5 agencies in most countries in this region and this move allows us to continue to deliver the highest standards in Asia - in terms of our product, our talent pool as well as our processes. Lowe has been a well kept secret regionally, for too long”.
Michael Wall, Lowe + Partners CEO, added, "Rupen is a proven leader across the region on behalf of our clients, our agencies and our work. Lowe has a competitive and compelling footprint in Asia and we believe Rupen can help us build on this strong foundation as we look to accelerate our growth and capabilities”.