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Lowe + Partners has promoted Rupen Desai to the newly created role of president, South East Asia. Prior to the elevation, Desai was the network's operating director for Unilever's worldwide business. The role will see Desai focus on all SE Asia-Pacific territories, which include Australia and New Zealand and exclude China and India. Desai will report to Lowe + Partners chairman Tony Wright and chief operating officer, Michael Wall. Desai will also retain his leadership role on the network’s Unilever business.
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