Dentsu Marcom has bagged the creative mandate of Jazz from the Honda Cars India (HCIL) stable. The account was won following a multi-agency pitch.
The agency will be responsible for creating a ‘unique and differentiated positioning for the new Jazz in the midst of well-entrenched competition’, informed an official statement.
Harjot Narang, executive vice president and branch head, Dentsu Marcom, Delhi, said, “It is both prestigious and challenging to be chosen to partner a global success story like the Jazz. HCIL has achieved the excellence in engineering that Honda is known for world over and Dentsu now has the opportunity to create communication for this brand that we believe will fuel the success of Jazz in the Indian market.”
Jnaneswar Sen, senior vice president sales and marketing, Honda Cars India, said, “At this juncture, we needed a partner who understood our business and brand objectives and Dentsu Marcom clearly demonstrated that with a very clear approach, that aimed at creating an exciting premise for the new Jazz. I am confident this partnership will create standout communication.”