Close on the heels of the pre-launch TVC for Honda Jazz, an ad film has been rolled out with the positioning ‘Nothing else is a Jazz’. The ad has been conceptualised by Dentsu Marcom.
A Honda Jazz is seen in a set up where robotic arms line a path with mirrors on the side so that the reflection of the car can be seen as it passes by. A smartly dressed lady starts photographing the car even before it starts. The car, in a sequence of shots, is seen flaunting its features, supported by the lyrics of the sound track and the super highlighting its features. The film then brings the man in the driving seat to focus as he drives out of the arena and into the city with the lyrical voice over saying, “'Cos nothing else is a Jazz”.
Client Honda Cars
Creative agency: Dentsu Marcom