Honda has rolled out an ad film to support the launch of the new Jazz. The spot has been conceptualised by Dentsu Marcom.
The film has the premise of the consumer seeking 'everything' in the product, or a 'fully-loaded' product.
The treatment takes viewers through various perspectives – that of a guitarist, a rock climber, a chef, a golfer, a writer and more – all of whom want ‘everything’. The film comes to a close with a voice over saying, ‘And for those who want everything, the all new Honda Jazz is coming soon. It doesn’t have one thing but everything. Isn’t that something?’
Bookings are open, we are told.
Client: Honda Cars
Creative agency: Dentsu Marcom