Campaign India Team
Jul 03, 2015

Honda Jazz promises 'everything'

Watch the ad film conceptualised by Dentsu Marcom here

Honda has rolled out an ad film to support the launch of the new Jazz. The spot has been conceptualised by Dentsu Marcom.
The film has the premise of the consumer seeking 'everything' in the product, or a 'fully-loaded' product. 
The treatment takes viewers through various perspectives – that of a guitarist, a rock climber, a chef, a golfer, a writer and more – all of whom want ‘everything’. The film comes to a close with a voice over saying, ‘And for those who want everything, the all new Honda Jazz is coming soon. It doesn’t have one thing but everything. Isn’t that something?’ 
Bookings are open, we are told. 
Client: Honda Cars 
Creative agency: Dentsu Marcom
Campaign India

Related Articles

Just Published

6 hours ago

BJP leads online political ad space with INR 19.1 ...

The ruling party has allocated over 117 crores to Google Ads since January for campaign purposes, according to the Google Ads Transparency Centre.

6 hours ago

Bisleri India on the hunt for a new creative partner

The pitch is currently underway via the brand's Mumbai office.

8 hours ago

Amazon layoffs impact APAC adtech and media leaders

The job cuts are part of Amazon's plans to streamline its sales, marketing and global services division globally.

8 hours ago

Advertisers are not fully prepared for the demise ...

The latest Future of Measurement report reveals that only 2% of advertisers are using a mix of MMM, experiments, and attribution, for measurement.