Campaign India Team
Dec 08, 2011

Dentsu Marcom to handle creative duties of two brands from DS Group

The agency will be handling the communication for mouth-freshener brand PassPass, as well as that of an upcoming chewing gum brand

Dentsu Marcom to handle creative duties of two brands from DS Group

Following a multi-agency pitch process, Dentsu Marcom has won the creative duties for two brands from the Dharampal Satyapal Group (DS Group) - the mouth-freshener brand PassPass, and an upcoming chewing gum brand.

Confirming the development, Hiroshi Omata, chief operating officer, Dentsu Marcom, said, “In DS Group, we found a supportive, like-minded client-partner who had the vision and foresight to appreciate the cut-through creative idea we presented and see the value and potential of the same. Winning this exciting account is a great beginning and we look forward to create some great work on our journey together."

Dentsu Marcom had earlier handled the creative duties for the group’s PassPass and Catch Spices from 2004 to 2007. During the interim, it is understood that the brand handled the creative duties in-house.

Campaign India

Related Articles

Just Published

18 hours ago

Close doors and #ShutOutCorona says Tata Pravesh

Watch the film conceptualised by Wunderman Thompson

19 hours ago

Zoom privacy concerns in the spotlight

As Zoom is entering more homes and being used to facilitate high-profile meetings such as the G20 Summit, flaws are emerging in its security set-up.

20 hours ago

EbixCash shows how small moments can have a large ...

Watch the film conceptualised by Chrome Pictures here