Campaign India Team
Jun 14, 2021

Dentsu International's sports marketing unit launched in India

Ex-cricketer Anand Yalvigi to head operations as director

Anand Yalvigi
Anand Yalvigi

Dentsu International has announced the launch of its sports marketing unit in India. The launch is supported by Dentsu Sports International (DSI) - headquartered in Tokyo, and Dentsu Sports Asia (DSAsia), Singapore. In India, the unit will function under DSAsia.  

The network has named ex-cricketer Anand Yalvigi as the director of this new vertical for India. Yalvigi represented Mumbai and Karnataka as a Ranji Trophy player. He has also had stints with Havas Sports and Entertainment, Nimbus and Sahara before founding Spring Onions.
 
Yalvigi will report to Haresh Nayak, COO Dentsu International, Media Brands.

He said, “With the legacy that dentsu has and with its vast network, I am sure we shall bring a paradigm shift in the way marketing solutions are provided to brands. Our expertise shall lie in providing a unique sports marketing solution for a brand that breaks the clutter. I am sure it will be an exciting second innings for me to work with such a large group like dentsu. With the vast network of clients and our multifold services in-house at dentsu, the plan is to create unique sports concepts for various brands. Our vast range of services shall include sports consultancy, in-stadia advertising, brand activations, talent management, leadership program, corporate sports events, sports education, CSR and team sponsorships."
 
Nayak said, “The launch of Dentsu India/Dentsu Sports Asia unit will harness the power of sports via its commercial and creative capabilities to bring meaningful marketing solutions and experiences for brands. I am thrilled that Anand has joined us; he has an impressive track record. I have the utmost confidence in his ability to steer our business to greater heights.”
Source:
Campaign India

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