Dentsu International has announced the launch of its sports marketing unit in India. The launch is supported by Dentsu Sports International (DSI) - headquartered in Tokyo, and Dentsu Sports Asia (DSAsia), Singapore. In India, the unit will function under DSAsia.
He said, “With the legacy that dentsu has and with its vast network, I am sure we shall bring a paradigm shift in the way marketing solutions are provided to brands. Our expertise shall lie in providing a unique sports marketing solution for a brand that breaks the clutter. I am sure it will be an exciting second innings for me to work with such a large group like dentsu. With the vast network of clients and our multifold services in-house at dentsu, the plan is to create unique sports concepts for various brands. Our vast range of services shall include sports consultancy, in-stadia advertising, brand activations, talent management, leadership program, corporate sports events, sports education, CSR and team sponsorships."