Dentsu International has elevated Gautam Mehra, currently CEO, dentsu Programmatic and chief data officer, dentsu - South Asia, to hand him the additional mandate of being chief data and product officer - Asia Pacific.
Mehra will continue to be based in Mumbai and report to Zhengda Shen, president, Merkle Apac for his additional role. He joined the agency in 2013 following the acquisition of Communicate2 and led the social and display businesses of iProspect. In 2016, he took on the role of chief data officer for South Asia and has driven the groups data narrative in the sub-region.
Ashish Bhasin, CEO, dentsu Asia Pacific, said, “Data is central to our business strategy and the ability to handle data well and utilise it to its full capacity is critical in fine tuning way of reaching, interacting, and causing a reaction from the consumers; it ensures advertising efforts are in the right direction. Having Gautam drive this data agenda for us is crucial in the era of data explosion. He has earned a reputation of developing and delivering highly innovative data-led initiatives while embodying the spirit of innovation and entrepreneurism. This is a well-deserved promotion and I look forward to working closely with him."
Shen said, “Organisations are constantly challenged to evolve with agility and speed and adapt to ever changing consumer dynamics. Providing leadership for clients by integrating data, media, content and technology to navigate through this shifting landscape is a critical function of agencies. Gautam’s track record for driving innovations and developing globally scaled solutions makes him perfectly placed to help our clients in the region and to ensure that dentsu international continues to lead through innovation.”
Mehra added, “There are almost no limits to what we can uncover by studying consumer behavior and their interplay with brands. I’m excited to apply my leadership, knowledge, and experience in delivering globally adopted tech driven products and solutions to further the data-driven culture of dentsu international and to build the practice across Apac, further cementing our dominance in this area within the region in using cutting edge technology to solve everyday client challenges.”