Dentsu India launches CRM unit ClozR Communications

Dentsu India has launched its new CRM and loyalty practice unit, ClozR, in a joint partnership with Serco BPO.  The unit will focus on one-to-one brand communications both in the digital and offline space.Denstu had recently appointed Satish Sathyanarayana as COO for the division. The unit will provide services in India and Middle East markets and will operate with offices in Mumbai, Delhi, Bangalore and Dubai.