Dentsu Creative Impact, the agency with the creative mandate for Maruti Suzuki's Ritz, Eeco, Wagon R, Stingray and an LCV that is yet to be launched, has bagged the creative duties for most of the auto major's portfolio, informed a statement from the agency.
The only exception is a to-be-launched B-segment vehicle, whose creative will be handled by Hakuhodo Percept.
Dentsu will also handle the corporate brand communications for Maruti Suzuki.
Lowe Lintas + Partners and Publicis South Asia were among agencies that shared the mandate earlier.
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