Delon Mascarenhas joins Havas Life Sorento as SVP

Moves from BBH where he was business director

Oct 31, 2018 07:04:00 AM | Article | Campaign India Team

Havas Group India has announced the appointment of Delon Mascarenhas as SVP of Havas Life Sorento– its health and wellness division.  
Based in Mumbai, Mascarenhas will drive business and client service strategy at the agency. Prior to this he was business director at BBH India. 
Sangeeta Barde, managing partner, Havas Life Sorento, said, “Healthcare has become one of India's largest sectors both in terms of revenue and employment driven by rising income levels and greater health awareness. There is a huge opportunity for path-breaking advertising to take the industry forward and talent is one of the key pillars to success. I am delighted at Delon’s appointment and confident that his appointment will help us in our journey of expanding and strengthening our footprint in India.”
Rana Barua, CEO, Havas Group India, said, “We nurture a highly entrepreneurial, collaborative environment that fosters innovation and builds brands from every direction in sync with our overall global 'together' strategy of accelerating integration by breaking silos that exists between disciplines. Delon’s appointment will enhance our unified, client-centric organisational structure and create positive momentum for Havas Life Sorento.”
Mascarenhas, added, “I am excited with the new challenge and look forward to working with the team to tap into the power of integration and collaboration to make a difference to our clients.’’ 
This is his second stint with Havas, as he was part of the Euro RSCG team earlier in his career. In a career spanning 17 years he has also worked with Radio City, Publicis Ambience, JWT and Grey Worldwide.