Delhi Daredevils assigns entire creative and digital communication mandate to Cheil
Cheil WW SW Asia won the agency following a multi-agency pitch
Dec 27, 2011 04:13:00 PM | Article | Campaign India Team
Cheil WW SW Asia has won the complete creative mandate for the GMR Sports owned IPL team -Delhi Daredevils following a multi-agency creative and digital communication pitch.
Commenting on the development, Alok Agrawal, chief operating officer, Cheil WW SW Asia, said, “This is extremely exciting and passions are running high. Taking into account the rigorous pitch process and the competition we are truly delighted. This win is also testimony to Cheil’s integrated expertise and its global sports marketing capabilities. The challenge is to build unique brand loyalty for Delhi Daredevils and make it a powerful fan motivator. Our approach centered around engaging the fan online and on ground. We truly understand that a brand like Delhi Daredevils is built with engagement and not advertising.”
Jae Hong Kim, managing director, Cheil WW SW Asia, added, “We are extremely happy to be associated with the Delhi Daredevils team. Cheil has great experience in sports marketing the world over including the Olympics and Chelsea Football Club. We hope to bring all that experience to Delhi Daredevils.”
On the appointment of Cheil WW SW Asia, Amrit Mathur, vice president, head operations, GMR Sports said, “Cheil’s understanding, strategy, ideas and passion for Delhi Daredevils clearly resonated next level thinking required for brand engagement and fan loyalty. We are looking forward to our partnership with Cheil and building our engagement with our fans in keeping with our overall strategy.”