Havas Worldwide India has announced the appointment of Debanjan Basak as group creative director.
He will oversee the expansion of the agency’s digital and social portfolio.
Prior to this, Basak was senior creative director at Contract India.
He will be based in Gurugram and report to Anupama Ramaswamy, chief creative officer, Havas Worldwide India.
Bobby Pawar, chairman and chief creative officer, Havas Group India, said, “For the last four years, Rana and I have gone about shaping Havas Worldwide India into a brand-led, digital-first creative solutions company. This has helped us grow the agency multifold. The creative output, too, has gotten steadily better. Anupama is here on a mission to raise it several notches and I believe, with the addition of Debanjan, the creative leadership team will accelerate that. He is a man of many talents – he’s non-territorial, a great team player, and he can write. As you can imagine, I am kinda partial to that.”
Ramaswamy added, “With a superb body of work, Debanjan brings with him a wealth of experience across formats. He will play a key role in driving our agenda of creativity beyond silos. Debanjan is not only a good creative leader, but he is also an extraordinarily warm and generous person. That’s exactly what Havas Group believes the new bunch of leaders should be. Debanjan will be responsible for driving creative excellence for clients and it really is such a pleasure to have him as a part of the Havas Worldwide India team.”
Basak said, “Havas Group India’s continued focus on producing both relevant and meaningful work, Havas Worldwide India’s impressive and expansive client roster, and the fact that it is led by creative stalwarts like Bobby Pawar and Anupama Ramaswamy were all things that really excited me about the network. I've always believed that a brand reflects not only the ever-changing market trends, but also the ever-changing human emotions, and that we as advertising professionals must weave stories that capture both. I am confident that Havas Worldwide India will provide me with the opportunity to create these engaging stories, particularly in the digital space, and I am very excited about the opportunities that await me in the future.”
With over 14 years of experience, he has also worked in companies like Ogilvy and Dentsu India.
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