Campaign India Team
Nov 16, 2015

DDB MudraMax bags PNB Housing's media mandate

Account won following multi-agency pitch

DDB MudraMax bags PNB Housing's media mandate
DDB MudraMax has bagged the media mandate for PNB Housing Finance (PNBHFL) following a multi-agency pitch.
The agency will handle the housing finance company's ATL, OOH and experiential marketing activities.
Shaji Varghese, general manager and business head, PNBHFL, said, “We were impressed with the agency’s thinking, integrated team offering and the passion that they demonstrated. We are looking for innovative marketing solutions from this partnership. With their expertise and pedigree in media planning, we hope to get good mileage and returns on media investments.”
Amita Karwal, executive vice president, DDB MudraMax, said, “We are extremely delighted with this win and we are looking forward to working with the PNBHFL team. Their clarity, dynamism and professional approach to business makes them a very prestigious partner. This is a win for the entire DDB MudraMax team.”
Campaign India

Related Articles

Just Published

20 minutes ago

Star India acquires broadcast rights for Cricket ...

The Indian cricket team is scheduled to tour South Africa thrice in this period

13 hours ago

Drawing conclusions with Aditi Jain

Weekly commentary, observational humour and satire on contemporary events by Aditi Jain, director - brand strategy, Tilt Brand Solutions

13 hours ago

Johnnie Walker promotes ‘responsible return to ...

Watch the film conceptualised by Taproot Dentsu

14 hours ago

Mondelez hires MediaMonks and Publicis Groupe for ...

The $1.2 billion-a-year food advertiser wants to create a higher volume of personalised content.