DDB MudraMax bags PNB Housing's media mandate

Account won following multi-agency pitch

Nov 16, 2015 01:14:00 PM | Article | Campaign India Team

DDB MudraMax has bagged the media mandate for PNB Housing Finance (PNBHFL) following a multi-agency pitch.
The agency will handle the housing finance company's ATL, OOH and experiential marketing activities.
Shaji Varghese, general manager and business head, PNBHFL, said, “We were impressed with the agency’s thinking, integrated team offering and the passion that they demonstrated. We are looking for innovative marketing solutions from this partnership. With their expertise and pedigree in media planning, we hope to get good mileage and returns on media investments.”
Amita Karwal, executive vice president, DDB MudraMax, said, “We are extremely delighted with this win and we are looking forward to working with the PNBHFL team. Their clarity, dynamism and professional approach to business makes them a very prestigious partner. This is a win for the entire DDB MudraMax team.”