DDB MudraMax has won the media duties of itel Mobile, a Hong Kong-based brand, following a multi-agency pitch. The account was won earlier this month following the entry of the brand into the market.
Sudhir Kumar, CEO, itel Mobile India, said, “We launched itel in India as a mobility-based connectivity solutions provider that could help eliminate the technological disparity existing between the urban and the rural geographies. The response that our products have received from the Indian consumer so far has been highly encouraging. We are looking to build on our impressive initial showing and firmly establish itel as a brand that provides highly relevant, value-plus offerings to aspiring Indian mobile phone owners. itel has marked its grand India entry by selling over 14 lakh handsets in just a couple of months. We believe with this association, we will be able to further penetrate and scale the brand’s presence and image across India."
Gaurav Tikoo, CMO, itel India, added, “Given how vital India is to our long-term global strategy, we wanted to leverage traditional and new-age media channels to increase the awareness of our value-driven offerings within the country's consumer base. Partnering with a proven indigenous player such as DDB MudraMax will allow us to further our brand proposition as the leading provider of high quality feature and smart phones. We are looking forward to the association, and are confident that it will help us drive adoption for our best-in-class mobility-based communication solutions.”.
Tarun Nigam, EVP, DDB MudraMax-Media, said “It is a proud moment for us to handle such a big mobile brand. The mobile space is an extremely competitive space and we look forward to offer integrated and innovative media solutions for the brand, and grow with the client as they grow their business.”