DDB Mudra retains Union Bank of India account

Union Bank of India has appointed DDB Mudra to handle creative duties on its corporate brand. The account was retained by the agency post a multi-agency pitch, according to an official statement.

On winning the account, Rajiv Sabnis, president, DDB Mudra Group, said, “It is a matter of immense pride and delight that Union Bank has retained the services of DDB Mudra as the sole custodian of their corporate brand mandate. We look forward to building the brand further and continuing to create break-through communication for Union Bank, as we havedone over the last six years. Today, Union Bank's campaign centered on the thought of ‘Your dreams are not yours alone’ has become the benchmark of effective and impactful communication."

S Aftab, general manager, corporate communications, support services and branch expansion departments, Union Bank of India, said, "DDB Mudra understands our brand and the teams have the necessary skills to build on our promise of "Your dreams are not yours alone". We saw that in their presentation and creative expression. We look forward to their continuing contribution in our quest to make Union Bank one of the most successful bank brands ever."

Sonal Dabral, chairman and chief creative officer, DDB Mudra Group, added, “Union bank of India has been a truly inspiring partner for DDB Mudra. It is this partnership that helped create the path breaking, soulful and insightful campaign ‘Your dreams are not yours alone’. We are therefore really honoured and excited to be able to continue this partnership, creating great work and dreaming bigger dreams. Together.”