DDB Mudra has announced the appointment of Anand Murty to steer its strategy function across offices.
Murty moves from Taproot Dentsu where he was EVP and head of strategy. He will report to Amit Kekre, national strategy head, DDB Mudra Group.
In a career spanning more than 18 years he has also worked with Ogilvy and Reckitt.
Kekre said, “I am very excited to have Anand on board. With him on the team, a revamped strategy structure to suit the agency of the future, I am confident that we are in an even stronger position to fuel the group’s ambitions and growth.”
Murty said, “I’m stoked to be a part of the DDB Mudra team. It is an absolute privilege to work with the incredible set of planners that DDB has nurtured over the years. I look forward to building and keeping up the momentum – and loving every moment of it.”