Anurag Tandon has recently joined DDB India as vice president – account management. Tandon will take over the responsibility of handling DDB India’s two major clients, Volkswagen and Hindustan Unilever’s Lipton (Hot and Ice Tea). He joins DDB India from Rediffusion Y&R, where he worked for over two years, as business head.
Commenting on the appointment, Rajiv Sabnis, president, DDB India said, “Anurag is an important addition to the senior talent of DDB India. Volkswagen and Unilever (Lipton) are among key clients of DDB not just in India but also globally. He would be focusing his efforts and attention to partner the brand-building and communication efforts of these clients going forward. His experience across multinational clients, especially in the auto and FMCG sectors should be of immense value to our clients.”
Rajeev Raja, national creative director, DDB Mudra added, “I am sure, with his extensive experience in the auto sector and otherwise, he will provide the necessary charge for Volkswagen and Lipton to reach the next level.”
On his move to DDB India, Tandon said, “Volkswagen and Lipton are big and exciting brands with a global footprint and just like DDB are in their respective growth phases in India that gives us an opportunity to do some great work and I am really looking forward to this journey with the agency and my clients.”
Tandon has over 12 years of experience in the space and has worked with organisations such as TBWA, Ogilvy and Leo Burnett. He has worked on brands like Fiat, Bajaj Auto, Indian Oil, Colgate Palmolive, Marico, P&G, Nivea, Bajaj Allianz, Samsonite and Platinum Guild among others.