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On Monday, the Emvies Jury spent almost the entire day consdering 27 of the 53 shortlisted cases. The Jury judged the remaining 26 shortlisted entries and all must be ready for the announcement of the winners on Monday, 28 July. Campaign India gets you a snapshot of the case studies that were presented yesterday.Best Media Strategy-Consumer Products
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Saatchi & Saatchi took on AMV BBDO and Havas at the final stage.
WPP Media was the incumbent on the account.
In the noise of the country’s booming live entertainment market, experiential utility, not visibility, has become the differentiator.
It will manage the brand's public relations and brand communications during its next growth phase.