emvies 2008
Day two in the Emvies presentations
On Monday, the Emvies Jury spent almost the entire day consdering 27 of the 53 shortlisted cases. The Jury judged the remaining 26 shortlisted entries and all must be ready for the announcement of the winners on Monday, 28 July. Campaign India gets you a snapshot of the case studies that were presented yesterday.Best Media Strategy-Consumer Products
53 case studies have been shortlisted at the Emvies 2008.
The shortlist for Emvies 2008 has been announced. 53 case studies in total have been shortlisted and 22 entries are from Mindshare. MindShare's Kurkure - India's First Brand Train - Kurkure Express, Rediffusion DYR's Juice Salon - Juice Escalator and O&M's Lifebuoy Soap - Lifebuoy Gurudwara Activation have been shortlisted under the best media innovation – ambient media / out-of-home category.
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