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Darshan Patel (pictured) of Paras Pharma has taken the entrepreneurial plunge with The Vini Group. Triton Communications will handle the creative duties of the company.Vini Group will produce cosmetic, wellness and health science over-the-counter products. Patel is credited for building the Paras brand to what it is today. He has contributed to making brands like Moov, Ring Guard, Set Wet, Dermicool household names.
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Sweeping Omnicom shake-up will scrap three storied creative networks—DDB, FCB and MullenLowe.
Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.