Darshan Patel's entrepreneurial venture, The Vini Group, hires Triton

Darshan Patel (pictured) of Paras Pharma has taken the entrepreneurial plunge with The Vini Group. Triton Communications will handle the creative duties of the company.

Vini Group will produce cosmetic, wellness and health science over-the-counter products. Patel is credited for building the Paras brand to what it is today. He has contributed to making brands like Moov, Ring Guard, Set Wet, Dermicool household names.

Speaking on his new venture, Patel said, “For Vini Group we undertook a qualitative and quantitative research for 5 - 6 months to understand consumer needs because I firmly believe that insights are critical for product development.”

Speaking on the appointment of Triton Communications, he said, “I have worked with Triton for many years and know their capabilities, their ability to create communications that work with our target audience. My comfort level with the team at Triton and the healthy working relationship that I share with them is definitely an added bonus.”

Munawar Syed, director, Triton Communications said, “Darshanbhai is clear of his objectives and understands the role of advertising in creating and building brands that have a rational and emotional connect. We are delighted to be back with him.”