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Dainik Bhaskar ran a pre-electoral campaign in the states of Rajasthan, Chattisgarh and Madhya Pradesh, states which are expected to go in for an assembly election in the near future. With the elections in the backdrop, the campaign was a move towards inviting responses from readers in an attempt to create a public manifesto of sorts on the issues that concern readers the most and the kind of candidate that they were looking for.Reader response was invited through a pre-paid inland letter published in the daily's various editions.
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