Indian agencies have won three pencils on day two of D&AD 2015, when winners were declared across the 'Crafts for Advertising'; 'Crafts for Design' and 'Mobile Marketing' categories.
McCann Erickson India bagged two Pencils, one each in the 'Crafts for Advertising' and 'Crafts for Design' category for its entry 'Fruit' for Perfetti Van Melle.
Ogilvy & Mather bagged a Pencil in the 'Crafts for Design' category for its entry Sufi Rock for Pernod Recard.
Winners in 'Press Advertising', 'Radio Advertising' and 'Writing for Design' were announced on 21 April. India had no winning entries in those categories.
Winners will know at the awards ceremony on 21 May what Pencil - Wood (newly introduced, equivalent of Bronze), Graphite (Silver) or Yellow (Gold) - they’ve won.
White and Black Pencil winners will also be announced on 21 May.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
1 day ago
Watch the films conceptualised by Taproot Dentsu here