Some felt that the brand mocked the Hindu ritual, whereas some tried to bring the infamous boycott culture back.
Fem's Karwachauth campaign has been withdrawn from all social media handles and we unconditionally apologise for unintentionally hurting people’s sentiments. pic.twitter.com/hDEfbvkm45— Dabur India Ltd (@DaburIndia) October 25, 2021
#BoycottFem&Dabur— Aditya Raj (@PrinceAditya43) October 24, 2021
Hindu festivals are being targeted continuously, in this episode, now Dabur's Fem Bleach has also come down ,in which a lesbian couple is shown making fun of Karva Chauth.
This is our last warning for all companies. pic.twitter.com/FcwZwQLiyi
However, a few came in support of the brand and some even questioned the brand for taking down its ad and hiding behind the pride of inclusivity that it first intended to showcase.
Hindu festivals are constantly being targeted , this time Dabur's Fem Bleach comes with a very bad advertisement , in which a lesbian couple is shown making fun of karwa chauth— मनीश (@Manish_117) October 24, 2021
#BoycottFem & Dabur pic.twitter.com/bhrp8OB4cU
Whatever happened to freedom of expression! Regressive AF.— Vishakha (@vishakhatalreja) October 26, 2021
P.S-- Found the ad rather cringe, as it promotes bleach cream ( to look fair) and the very patriarchal ritual of Karvachauth, but this is an individual opinion. No reason to withdraw the ad. https://t.co/aaGAYPZY65
बस यही करते रहो.. slam,bam,ban! So much for being the ‘Mother’ of democracy! Pity a giant like #Dabur refused to stand behind their AD. While I don’t endorse a fairness cream in principal I reserved my comment as they attempted to celebrate Inclusivity & #PRIDE So why hide now? https://t.co/avzq1XafgW— Pooja Bhatt (@PoojaB1972) October 26, 2021