Dabur India Limited has announced a strategic partnership with WNNR, a gamified data intelligence platform, as part of its first-party data initiative for its flagship ecommerce destination daburshop.com. The collaboration is aimed at strengthening consent-led consumer engagement while enabling more structured data capture and activation across digital touchpoints.
WNNR is a Gamified Data Intelligence Platform that makes engagement fun and sticky while creating value for both customer and brand. Founded by Trilokjit Sengupta and Trigam Mukherjee, WNNR empowers brands to own their data and exercise better control through personalisation.
“Consumer trust and data stewardship are at the heart of Dabur’s digital vision. Partnering with WNNR enables us to truly understand and delight our customers, while ensuring privacy and transparency at every digital touchpoint,” said Rajeev John, executive vice president - marketing at Dabur India Ltd. “With WNNR’s innovative gamified solutions, we’re aiming to set new benchmarks for digital engagement and ethical data-driven marketing in India.”
In a landscape shaped by tightening digital privacy norms and evolving consumer expectations, the partnership reflects Dabur’s focus on building personalised engagement models powered by consented first-party data. The initiative is positioned to strengthen customer experience on daburshop.com while ensuring that data usage remains transparent and compliant.
Trilokjit Sengupta, co-founder and head of product and design at WNNR, added, “Dabur’s openness to reimagine the consumer interface gave us the latitude to engineer every touchpoint to delight first. Beneath that, every micro-interaction is a consent-led signal building progressive consumer intelligence, independent of and before any transaction.”
The partnership integrates multiple capability layers within daburshop.com. Privacy-First Approach: WNNR ensures all data from daburshop.com users is collected ethically, with explicit consent, and in full compliance with India’s DPDPA and global GDPR standards. Gamified Engagement: Shoppers on daburshop.com will experience interactive product discovery, games and rewards-based journeys, all seamlessly powered by WNNR’s modular engagement suite. Actionable Consumer Insights: Dabur will leverage WNNR’s proprietary HIVE (Hyper Intelligence Valur Engine) to segment audiences, optimise campaigns, and deliver hyper-targeted offers and content.
Abhishek Mehta, lead - digital marketing at Dabur, said “Keeping consumer delight and privacy at the centre of Dabur’s digital universe, WNNR adds strength to our capability to meaningfully engage with a strong purpose. While gamification has existed in the digital ecosystem for long- gamification with a strong and definite outcome is something we have embraced with WNNR”
The collaboration will enable Dabur to deploy interactive and gamified modules across daburshop.com, designed to improve engagement depth, enrich preference data and support reward-based participation for users undertaking simple digital actions. The focus remains on building sustained interaction loops rather than transactional engagement alone.
Trigam Mukherjee, co-founder and chief executive officer of WNNR, said “We are honoured to power Dabur’s first-party data journey on daburshop.com. This partnership exemplifies how Indian brands can lead with privacy-compliant, actionable insights and create lasting value for their customers. WNNR’s vision is to empower Indian brands to own customer relationships instead of being too dependent on data black boxes. We are absolutely thrilled to be able to showcase that with Dabur”
Dabur India Limited, one of India’s leading FMCG companies, operates a portfolio of established brands across categories, with strong penetration across Indian households. WNNR, meanwhile, continues to position itself as a homegrown platform focused on ethical, consent-driven first-party data capture and activation for Indian businesses.
