Cricbuzz has appointed Lowe Lintas to handle its creative duties. The portal and app will be releasing an advertising campaign to push its video content ahead of the ICC Cricket World which starts in May 2019.
Ajith Ramamurthy, business head – videos, Cricbuzz, said "Being the number one cricketing platform in the world, it’s time for us to promote the latest offering from the brand. We were looking for a creative partner to deliver a high-impact campaign promoting the video content during the world cup and found an able partner in Lowe Lintas. We are excited about this partnership and look forward to working with the Lowe Lintas team."
Hari Krishnan, president, Lowe Lintas, said, "What Cricbuzz has achieved already is quite amazing. It is India’s largest platform for everything cricket. The video content on Cricbuzz is far superior and insightful compared to what the viewer is used to. We are excited about this opportunity, being cricket buffs ourselves".
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