Campaign India Team
Mar 25, 2019

Cricbuzz appoints Lowe Lintas

Agency's Bengaluru office to handle the business

Cricbuzz appoints Lowe Lintas
Cricbuzz has appointed Lowe Lintas to handle its creative duties. The portal and app will be releasing an advertising campaign to push its video content ahead of the ICC Cricket World which starts in May 2019. 
 
Ajith Ramamurthy, business head – videos, Cricbuzz, said "Being the number one cricketing platform in the world, it’s time for us to promote the latest offering from the brand. We were looking for a creative partner to deliver a high-impact campaign promoting the video content during the world cup and found an able partner in Lowe Lintas. We are excited about this partnership and look forward to working with the Lowe Lintas team."
 
Hari Krishnan, president, Lowe Lintas, said, "What Cricbuzz has achieved already is quite amazing. It is India’s largest platform for everything cricket. The video content on Cricbuzz is far superior and insightful compared to what the viewer is used to. We are excited about this opportunity, being cricket buffs ourselves".
 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
S4 Capital's MightyHive opens first Indian office
Premium
3 hours ago

S4 Capital's MightyHive opens first Indian office

Smita Salgaonkar to lead operations as country head.

Premium
Elevations at OMD India
Premium
5 hours ago

Elevations at OMD India

Bhavna Sharma, Uma Santhanam and Nikshit Shetty get new roles

Premium
Anil S Nair to step down as CEO at L&K Saatchi & Saatchi; Paritosh Srivastava named new MD
Premium
5 hours ago

Anil S Nair to step down as CEO at L&K Saatchi & ...

Nair will continue as an advisor with the agency

Premium
Sorrell's MediaMonks announces merger with India's White Balance
Premium
22 hours ago

Sorrell's MediaMonks announces merger with India's ...

The move sets in motion plans to make India a leading content creation hub, said a company statement