Campaign India Team
Dec 06, 2017

'Viral products to replace viral content': Kawal Shoor

We ask industry leaders for a learning from 2017 and an expectation from 2018

'Viral products to replace viral content': Kawal Shoor
Campaign India starts the countdown to the new year with an industry leader putting down one learning from 2017 and an expectation from 2018.
 
Here's what Kawal Shoor, founding partner, The Womb had to say:
 
One learning from 2017...
We try to create ‘viral’ content/communications. The bigger future may be in developing ‘viral’ products instead.
 
One expectation from 2018...
As an industry we will get better at IP/copyrights protection of our ideas.
 
Also read:
 

 

Source:
Campaign India

Related Articles

Just Published

9 hours ago

Hindustan Unilever announces leadership changes, ...

The changes come as HUL reported a 6% decline in standalone net profit for the fiscal fourth quarter.

9 hours ago

Data-driven insights essential for navigating ...

A new white paper on a cookie-less world proposes leveraging first-party data, contextual advertising, and localised marketing strategies for companies to stay afloat.

10 hours ago

Breaking down the latest developments from ...

Patanjali Ayurved continues to faces rigorous scrutiny from the Supreme Court over misleading advertisements, with the case underscoring the vital need for strict regulatory oversight in health-related advertising in India.

11 hours ago

IPG reports 12% fall in net profit for Q1 but ...

Group is forecasting 1-2% organic growth over course of 2024.