Creativeland Asia wins Medimix, Cuticura business

Creativeland Asia has won the business for Medimix soap and Cuticura talc. Both brands are owned by Cholayil Private Limited. Grey Worldwide is the incumbent agency. While Medimix will be serviced out of Creativeland Asia's Mumbai office, Cuticura, a talcum brand popular in Kerala, will be serviced mainly out of the agency's Cochin office. Sources close to the development put conservative estimates of the business at between Rs 10 to 12 crores, for the first part of the year.