Creativeland Asia Group's Sajan Raj Kurup (founder and creative chairman) and Prahlad Kakkar (chief mentor) have announced the launch of ‘Dining Table’.
Dining Table is a marketing, communications and business consultancy for family-owned and small to medium-sized business owners. The consultancy looks to recognise and understand the challenges that come with owning a business. Dining Table hopes to provide solutions for design, packaging, advertising and business strategy.
Kurup said, “In my personal experience, I have seen most SMEs and Indian family owned businesses struggle a lot trying to navigate the creative and media agency models that exist today. Leading to an environment of mistrust, doubt and mismatched expectations. These businesses finally end up roping in trusted individuals to navigate the confusing world of marketing communications and media based more on their comfort rather than their competency.The Dining Table is designed to become perfect balance of competency and comfort for these business owners. The Dining Table will customise and aggregate everything an SME/Family owned business needs. The idea is to first create solidarity and trust, where the darndest questions can be asked without the intimidation of a boardroom. Then arrive at tailor-made solutions that the business needs in the most cost-effective manner. This is a place of comfort, a place for friends and family, and a place where crucial decisions are taken. Hence, we have curated a space, wherein there is no need for complex words, egos or formalities. From finding the right agency fit, arriving atright research methodology, restructuring marketing departments, choosing the right business consultants, to acomplete design refresh,IP creations, Dining Table will be a business owner’s go-to place to find exactly the right fit or all their marketing, communications and brand transformation needs.”
He added, “Having been a part of numerous success stories and written a few ourselves we understand that, some of the biggest success stories in the country don’t emerge out of boardrooms, but are built on dining tables instead. I started Creativeland from a dining table too and even today every single board meeting happens on the dining table over some great food.”
Kakkar said, “When Raj discussed the concept with me, I jumped at it and I’m excited to kick start this unit with him. Dining Table Creative Services is a great refreshing concept and exactly what business owners require today. I have been closely involved with SMEs for the last 10 years and I am also the chairman of the SME forum in India Having spent bulk of my time consulting and convincing them on the value of brand creation, I have realised that most of them are very savvy business owners but are uncomfortable about investing in building brands because they think it is going to cost a lot. Dining Table is the just the right place for them to get exposed to more cost-effective ways, discover newer brand building models and meet the experts of their choice and talk business in the language they are most comfortable in. And all this over my greatest passion, food!”