Said Sajan Raj Kurup, founder and chief creative officer, Creativeland Asia, "Paul is a great human being. He’s a fabulous creative guy and he’s blessed with good business acumen. It's combination we really value at Creativeland, necessarily in that order.”
Creativeland also uses its Kochi Office as a creative and design R&D facility called CLA LABs, where new product, brand and business ideas are tested and researched upon.
"Paul coming on board will also give CLA Labs a great momentum." Adds Kurup.
In his 15 year advertising career, Menacherry has worked as creative director at Saatchi & Saatchi and Trikaya. He has also had stints at Euro RSCG, PSL McCann and TBWA.