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Account won following multi-agency pitch
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The Boston-based company is favoured by marketers for its SEO and analytics tools.
Its #DrinkItUp 2.0 campaign leans on the learning that hydration had moved from utility to a part of fitness, self-care and cultural expression amongst Gen Z.
Weber Shandwick will build an integrated communications framework covering strategic media engagement, reputation management and narratives that convey Livpure's presence across wellness-related categories.
These showrooms serve as full-scale décor experience centres, reflecting local design influences such as temple and fort architecture, blended with contemporary aesthetics.