Creativeland Asia bags MTS

MTS, the telecom and data services brand from Sistema Shyam TeleServices Limited (SSTL), has appointed Creativeland Asia to handle its creative duties. The mandate covers developing strategy and communications across mainline advertising, BTL and digital media.

The account will be handled by Creativeland Asia’s New Delhi office, informed an agency statement. Creative duties were previously handled by Rediffusion Y&R.

On the win, Sajan Raj Kurup, founder and creative chairman, Creativeland Asia, said, “I am delighted to have MTS on board. We have been waiting to reel the Creativeland touch in the telecom sector for some time now. In MTS, we discovered a like-minded brand that is hungry for creativity and roaring to make a mark in one of the most dynamic categories in the country. Our successes with some insightful work on large brands have given us distinctive edge into building future ready brands.”

“This partnership further gives Creativeland a great platform in the capital city and we hope to imbibe the ‘Good Creative Upbringing’ culture into the quality talent in this market,” he added.

On the partnership, Leonid Musatov, chief marketing and sales officer, MTS India, said, “MTS is in the process of charting a fresh creative thought to complement the extensive growth plans underway. Our requirement included a characteristic perspective that will redefine the brand and amplify our future business growth. And, Creativeland Asia came in with a contemporary and creatively cultivated approach to youthful brands. We look forward to a strong association with Creativeland Asia.”

Amitesh Rao, director, brand and media, MTS India, added, “I believe that both MTS and Creativeland are brands that are poised for exponential growth in the near future. This was reflected in the energy, enthusiasm and the Creativeland distinctiveness during the pitch process, which in turn, made them a unanimous choice internally.”