Creativeland Asia has won the creative duties for Luxor, Parker and Waterman from the Luxor Group. The agency will also handle experiential and digital duties for all three brands.
Pooja Jain, managing director, Luxor Writing Instruments, said, “The Luxor Group isa global leader in the writing instruments category with innovation and disruption at its core. Luxor has pioneered the writing instruments industry in India and has brought world famous brands – Parker, Pilot and Waterman to Indian populace. In its glorious journey of last 50 years, Luxor has been serving Indian consumers with its vast range of products where there is something for everyone. Luxor has built strong equity with trade and has established itself as a preferred destination in the writing instruments space with state-of-art manufacturing facilitiesand a focus on craftsmanship and technology. To continue our growth and success, we are delighted to have Creativeland Asia on board. Their exceptional body of work and the ability to create memorable, innovative and disruptive communication across 360 media is what excited us to work with them. We look forward to creatingmemorable campaigns together for Luxor, Parker and Waterman.”
Sajan Raj Kurup, founder and creative chairman, Creativeland Asia, said, “We are excited to expand our portfolio into the writing instruments category with prestigious brands like Luxor, Parker and Waterman from the Luxor Group. Pooja has very ambitious plans for her brands and I am delighted to partner her on her journey. While with Parker our task is to build on the global positioning, on Luxor we will be looking at a complete brand revamp. It is a highly competitive and challenging category. I am looking forward along with the team at Creativeland to create communication that works for the Luxor group in the market.”
The Luxor Group's portfolio also consists of Pilot, Monte Visto and Luxor Nano.
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