
Our expert panel of Robby Mathew, FCB Interface, Mayuresh Dubhashi from Grey India and Dr A L Sharada from Population First analyse films from the month of June
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Hakuhodo’s latest study shows Indians shifting from duty-bound families to friendships, self-indulgence and optimism—reshaping consumption and creativity.
Shares will vest over five-year period.
As consumers tire of louder logos and brighter billboards, brands leaning on simplicity, honesty and cultural context are striking resonance.
While reputation continues to matter, PwC's report notes that traditional brand equity drivers now rank lower than product-led differentiation.