Our expert panel of Robby Mathew, FCB Interface, Mayuresh Dubhashi from Grey India and Dr A L Sharada from Population First analyse ads from the month of June
It has always been our attempt to take a refreshing look at our content. Starting this month our Creative Critique section will be presented in a video format. Two advertising experts and our gender diversity champion, Dr A L Sharada will analyse a selection of ads every month.
As a champion of gender diversity, we also rank each ad on the gender diversity scale.
See what the experts have to say about the following three films - Motilal Oswal (top), Limca and Nissan Redi-GO.
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Hakuhodo’s latest study shows Indians shifting from duty-bound families to friendships, self-indulgence and optimism—reshaping consumption and creativity.
Shares will vest over five-year period.
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As consumers tire of louder logos and brighter billboards, brands leaning on simplicity, honesty and cultural context are striking resonance.
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While reputation continues to matter, PwC's report notes that traditional brand equity drivers now rank lower than product-led differentiation.
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