Campaign India Team
May 14, 2024

FCB India appoints Mayuresh Dubhashi as chief creative officer

Known for his cutting-edge campaigns combining new-age technologies with classic storytelling, Dubhashi will work closely with CEO Ashima Mehra at FCB.

FCB India appoints Mayuresh Dubhashi as chief creative officer

FCB India has appointed Mayuresh Dubhashi as the new chief creative officer.

Dubhashi will work closely with FCB CEO Ashima Mehra. With over 20 years of experience in the advertising industry, Dubhashi brings a wealth of expertise to his new role, having worked with some of the biggest brands in the country, including The Times of India, Airtel, PepsiCo, P&G, Oreo, Flipkart, and Amazon.

He has been at the forefront of combining new-age technologies with classic storytelling in his work. Some of his most notable works include designing the Indian Cricket Team's jersey for MPL using data and transforming an Oreo cookie into an AI tool for self-expression.

Dubhashi’s work has been recognised and celebrated at national and international award shows, including multiple Grand Prix for his creative prowess and ability to deliver impactful campaigns. His Oreo #BringBack2011 campaign was also recognized as India's most-awarded campaign for 2023 by WARC (World Advertising Research Center).

As the new chief creative officer, Dubhashi will lead FCB India's creative efforts. His role extends beyond FCB India, as he will also be a key member of FCB Group India's creative leadership, collaborating with leaders across agencies to continue elevating the work across the network.

Source:
Campaign India

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