FCB Interface has announced the appointment of Aditi Patwardhan as chief strategy officer.
Patwardhan will be based in Mumbai. She moves from Lowe Lintas, where she was executive director.
Robby Mathew, vice chairman and chief creative officer, FCB Interface, said, “With Aditi on board, I look forward to some scintillating work emanating from razor-sharp strategy.”
Joe Thaliath, vice chairman and CEO, FCB Interface, said, “I am really excited to welcome Aditi onboard. Aditi is a strong believer and practitioner of media agnostic solutions to real problems. Her well rounded experience and expertise is indeed a perfect fit to lead the agency in its next phase of growth! We look forward to creating inspiring never finished brand building stories with Aditi at the helm.”
Patwardhan added, “The agency’s strong strategy fundamentals and client partnerships made for a natural fit. But it’s the strong solutioning focus of the much awarded ideas like 'The Punishing Signal' that excites me. Solutions that are at the confluence of human truths, problem-solving and technology. I look forward to the mandate of taking the momentum to the next level and sharpening the strategy offering. We are in the process of building a powerhouse planning team which offers clients multidisciplinary competencies. Powered by the strong philosophy of brand bedrock and a suite of tools that have proven results within the network.”
In a career spanning 25 years, she has also worked with DCW Home Products, International Bestfoods, Dabur, Mattel and Leo Burnett.