Motilal Oswal Financial Services has rolled out a campaign titled 'Research 360' to highlight the repercussions of investing without researching the financial market.
Conceptualised by The Yellow Umbrella Films, the film features a man driving blindfolded and crashes, as he was about to hit another car and couldn't see the view ahead. The film aims to drive home the message of how an investor can be blinded by the downwards trajectory of a financial market, if they don't research before investing in their desired market portfolio.
Varun Mundra, vice president, brand and product marketing, Motilal Oswal Financial Services, said, "Taking our phygital promise ahead, Research 360 takes advantage of Motilal Oswal’s expertise of 35 years in the equity market and democratises access to solid research. Through this film, we have tried to build a strong awareness of why one should research before and not after investment that helps them make informed decisions that are right for them."
The campaign will be rolled out on TV, digital and social media.