Contract Advertising has appointed Abhishek Chaswal and Rupesh Sahay as VP and senior creative directors on the Tata Docomo business. The duo will report to Mayur Hola, executive creative director, Contract Delhi.
On the appointments, Hola said, "Rupesh and Abhishek together bring a unique blend to Contract. Chaswal has his own special blend of madness and indeed an unfettered, entrepreneurial spirit. His approach to communication is unique and media agnostic. Rupesh on the other hand is a multi-talented and supremely gifted individual. A national award winning documentary film maker, he is also a brilliant art director and one of the most responsible leaders I have come across. I am sure that together they will make Contract proud and enjoy their time here as much as Contract will enjoy having them."
Chaswal joins the agency from Cheil. In a career spanning 14 years, he has also worked with Everest, Havas Worldwide, Leo Burnett and had a stint with a direct marketing agency.
On his new role, he said, "I join Contract with the hunger to realise brave ideas that work for the brand as well as for the audience and the agency; and with Ashish Chakravarty leading the creative, I am sure the journey to the sweet spot will be memorable."
For Sahay, this will be his second stint at the agency. He joins Contract from DDB Mudra where he was senior creative director. He has also worked with McCann Erickson, Rediffusion Y&R, Saatchi & Saatchi and RK Swamy BBDO.
He said, "This is my second stint at Contract and this place has always been very energetic. I am really excited to join good talented bunch of people. For me joining contract is joining strong creative people such as Ashish Chakravarty, Vineet Mahajan and Mayur Hola."
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