Contract pushes purity in maiden Whirlpool RO campaign

Contract Advertising that had picked up Whirlpool’s water purifier account earlier this year has rolled out the maiden campaign for the brand.

Targeting SEC A consumers looking for water purifiers in the RO category, the campaign depicts Whirlpool water purifier to make water so pure that it brings a smile to the face of foetus. The film, produced by MAD Films, uses special effects done by Prime Focus to simulate a scene inside a womb.

Watch the film here:

Whirlpool from Campaign India on Vimeo.

“The objective of the campaign is to create awareness about the fact that Whirlpool, world's leading consumer appliances company, has now entered the RO water purifier category in India,” said Prashant Mathur, senior VP and office manager, Contract Advertising.

“The creative concept is simple -- when it comes to drinking water, the only water you can trust your on anyone else's life with is Whirlpool Water (water purified by Whirlpool RO Water Purifiers),” added Mathur.