Contract pushes purity in maiden Whirlpool RO campaign

Contract Advertising that had picked up Whirlpool’s water purifier account earlier this year has rolled out the maiden campaign for the brand.Targeting SEC A consumers looking for water purifiers in the RO category, the campaign depicts Whirlpool water purifier to make water so pure that it brings a smile to the face of foetus. The film, produced by MAD Films, uses special effects done by Prime Focus to simulate a scene inside a womb.Watch the film here: