Contract creates new print campaign for Shoppers Stop

Contract Advertising has come up with a new print campaign for Shoppers Stop. This comes after Shoppers Stop had launched a new identity and logo, with the line "Start something new" in 2008. The latest campaign continues the same thought. The ads will feature people styled in apparel from Shoppers Stop in simple day-to-day situtations doing something uniquely different in accordance with their baseline, "Start something new".