
Contract Advertising bags Kelvinator
Agency's task is to ‘rejuvenate’ the brand of refrigerators and washing machines

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Small town, big spark: Solar flips the script
Adani’s new campaign highlights rural transformation, but also exposes urban assumptions about who gets access to progress.
Beyond Cannes: Why creativity needs unlearning, not ...
Some of India's creative leaders reflect on their experiences at Cannes, from rethinking the definition of creativity to pushing past category norms at Cannes Homecoming.
Linda Yaccarino steps down as CEO of X
Yaccarino wrote on X that she will ‘cheer’ on the company’s remaining team as they ‘continue to change the world.’
Snapdragon steps out: From chipset to checkout counter
Qualcomm India's head of marketing, Sumit Sonal, explains how it has ditched the spec sheet to woo consumers through cricket, creators, and culturally-coded storytelling.