Contract Advertising has announced the appointment of Arjun Sen as EVP and GM, Mumbai.
Sen moves back from Famous Innovations, where he was business head. He will head the Mumbai office in his second stint at Contract, which he exited in 2013.
He replaces Ayesha Ghosh, whose move to join Taproot was reported in January 2016 (link below).
Rana Barua, CEO, Contract Advertising, said, “Arjun has a genuine passion for building brands. Helping brands engage and connect with their core TG is what stimulates him the most. He is a natural leader and is very proficient with mentoring and inspiring teams to deliver the highest quality of work. He is an ideas man at the core, who absolutely loves the craft of advertising.”
Sen said, “I am delighted to be back at Contract and ride the new wave that has the right mix of legacy and contemporary thinking that makes this agency a powerhouse of talent and ideas. I look forward to partnering Rana in his vision for Contract during my tenure here.”
In a career spanning 20 years he has also worked with Ogilvy & Mather, McCann, Quadrant Communications and Capital Advertising.