Contract Advertising bags Godrej Interio's creative mandate

Account won post a multi-agency pitch

Jun 13, 2019 10:16:00 AM | Article | Campaign India Team

Contract Advertising has won Godrej Interio's creative mandate post a multi-agency pitch. The agency's Mumbai office will handle the entire range of Godrej Interio which includes home and office range of furniture. 
Anil Mathur, COO, Godrej Interio, said, “We at Godrej Interio were looking for a partner who believed in the power of the brand Interio and had the vision of making it a buzzing brand in the shortest possible time. Team Contract has taken up this challenge.”
Subodh Mehta, SVP, Godrej Interio (B2C), added, “We are looking forward to give fresh impetus to Godrej Interio brand with our 360 initiatives matching with our fast paced offline and online growth. We found in Contract a perfect partner in achieving our objectives”.
Raji Ramaswamy, CEO, Contract Advertising, said, “Godrej Interio is one of the legacy interior brands in the country and to partner it in the next stage of growth is a great opportunity and honour for us”.
Rohit Srivastava, CSO, Contract Advertising, said, “With rising aspirations and sensibilities of consumers in India, the key task was to redefine the Godrej Interio brand from being a functional enabler to an emotional support system”
Sagar Mahabaleshwarkar, CCO, Contract Advertising, added, “I am really excited and looking forward to working in this brand. Winning this strengthens our belief that clients have started recognising and appreciating our new approach towards creative work, which is built on design and digital thinking.”