Campaign India Team
Jun 13, 2019

Contract Advertising bags Godrej Interio's creative mandate

Account won post a multi-agency pitch

Contract Advertising bags Godrej Interio's creative mandate
Contract Advertising has won Godrej Interio's creative mandate post a multi-agency pitch. The agency's Mumbai office will handle the entire range of Godrej Interio which includes home and office range of furniture. 
 
Anil Mathur, COO, Godrej Interio, said, “We at Godrej Interio were looking for a partner who believed in the power of the brand Interio and had the vision of making it a buzzing brand in the shortest possible time. Team Contract has taken up this challenge.”
 
Subodh Mehta, SVP, Godrej Interio (B2C), added, “We are looking forward to give fresh impetus to Godrej Interio brand with our 360 initiatives matching with our fast paced offline and online growth. We found in Contract a perfect partner in achieving our objectives”.
 
Raji Ramaswamy, CEO, Contract Advertising, said, “Godrej Interio is one of the legacy interior brands in the country and to partner it in the next stage of growth is a great opportunity and honour for us”.
 
Rohit Srivastava, CSO, Contract Advertising, said, “With rising aspirations and sensibilities of consumers in India, the key task was to redefine the Godrej Interio brand from being a functional enabler to an emotional support system”
 
Sagar Mahabaleshwarkar, CCO, Contract Advertising, added, “I am really excited and looking forward to working in this brand. Winning this strengthens our belief that clients have started recognising and appreciating our new approach towards creative work, which is built on design and digital thinking.”
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
You will never unsee Jif's man-squirrel in new spots from Publicis
Premium
1 day ago

You will never unsee Jif's man-squirrel in new ...

The creative shop launched a double campaign with Jif and Smuckers.

Premium
Bobo and Bladder adventure through Elvie's funny ads about female incontinence
Premium
1 day ago

Bobo and Bladder adventure through Elvie's funny ...

Tech start-up wants women with incontinence to know they are not alone.

Premium
The scent of a gamer: Lynx tie-in with Xbox debuts, with a dull film
Premium
1 day ago

The scent of a gamer: Lynx tie-in with Xbox debuts, ...

An inexplicable dual-branded product line launches in ANZ with a four-minute paint-by-the-numbers film about a socially awkward guy who (spoiler alert) gets the girl in the end.

Premium
Sofa story sparkles in Fevicol's diamond jubilee commercial
Premium
1 day ago

Sofa story sparkles in Fevicol's diamond jubilee ...

Watch the film conceptualised by Ogilvy here