Campaign India Team
Oct 22, 2018

Concept BIU acquires Bluebytes

Bluebytes is a media monitoring and analysis company

Concept BIU acquires Bluebytes
Concept Business Intelligence Unit (Concept BIU) has acquired the business of Comniscient Group’s Bluebytes News.  
 
Bluebytes is a PR media monitoring and analysis firm. 
 
Ankoor Choudharri, CEO, Concept BIU, said, “We are proud to acquire the business of Bluebytes and we are happy to welcome their 120 plus clients onboard. The new clients will have access to Concept BIU’s service experience which offers an array of analytic tools, consultative client relations; mobile application based services and more allied services offered by us.”
 
He added. “It’s been a terrific year for Concept BIU; this is the second business acquisition in this fiscal year. Along with a tremendous organic growth that Concept BIU is witnessing we remain eager to explore opportunities to acquire or partner with growing businesses that strengthens our market presence and also helps us in improving our range of services."
 
N. Chandramouli, CEO, Bluebytes News, said, “It was a strategic initiative for our group, Bluebytes will be acquired by Concept BIU, a competition we came to admire over time for their large and satisfied clients. While the parting of Bluebytes from our group is an emotional one considering we birthed and raised it, we are happy that the clients are in safe hands with Concept BIU. That said, the next decade for the Comniscient Group looks exciting due to growth in public relations and in brand analytics through our companies, Blue Lotus Communications and TRA Research. We felt Concept BIU was the most aptly suited to continue the services to the Bluebytes clients in the same efficient manner as we have over the years. The two teams are working in unison to ensure the client transitions are seamless.”
 
 
 
 
Source:
Campaign India

Related Articles

Just Published

8 hours ago

BigMuscles Nutrition helps the fitness enthusiast ...

Watch the film conceptualised by Medulla Communications here

11 hours ago

Star Sports calls out to fans to 'live the game' ...

Watch the film conceptualised by the in-house team at Star Sports in association with the ICC

13 hours ago

Manyavar falls prey to Twitter's boycott trend with ...

The brand has been in controversy for Mohey's recent ad film starring actor Alia Bhatt

16 hours ago

How did we get here? Merlee Jayme discusses why ...

Dentsu International's Apac creative leader has been a prominent voice on harassment within the industry for several years. She is “pissed” that it allegedly slipped through the cracks at her own agency. Now she wants to see action