Campaign India Team
Jan 31, 2011

Colors to debut Guinness World Records

Preity Zinta will be hosting the show

Colors to debut Guinness World Records

Preity Zinta has been roped in to host Colors' new offering, Guinness World Records - Ab India Todega. The Indian version of the show has been brought to India by Miditech Pvt Ltd. 

Speaking about the new show and the host, Ashvini Yardi, head, programming, Colors, said, “Preity is the perfect choice as the host for the show as both she and Guinness World Records are debuting on the Indian small screen. Guinness World Record- Ab India Todega is a fresh concept and with Priety’s effervescent presence we are confident that the show will enthrall our viewers. Her enthusiasm and zing would definitely encourage the participants to go all the way in breaking the international records and make our country proud. As a mascot of the show, she would be the best connect with the audiences and re-instill in them the pride & joy of being an Indian.”

As the show host, the actor will don the hat of a host and a guide as Indians try to break international records and compete with the world record holders. 

Campaign India

Related Articles

Just Published

14 hours ago

Cashkaro enters 'rewards war', takes a dig at ...

Watch the film conceptualised in-house here

14 hours ago

Truecaller assigns digital mandate to Wirality Media

The agency has been working with the brand on a project basis

16 hours ago

Maya Hari gets global role at Twitter

As Hari takes on a global role, the social media network is consolidating Japan and South Korea with the rest of Asia-Pacific

16 hours ago

We have to find non-obvious ways of showing a woman ...

Megha Tata, Piyush Pandey, Rohini Miglani and Sapna Chadha, discuss stereotypes in Indian advertising and how gender portrayal is changing