Campaign India Team
Jul 31, 2008

Colors bright in debut week

Viacom 18's GEC channel Colors made a spectacular debut in its first week. According to TAM data for week 30, Colors delivered 81 GRPs (CS 4+).Colors is behind 9X (87 GRPs), STAR One (87 GRPs), NDTV Imagine (94 GRPs) amd Sony (99 GRPs).Meanwhile, the leader STAR Plus is lonely at the top with 315 GRPs, with Zee TV following with 216 GRPs.

Colors bright in debut week

Viacom 18's GEC channel Colors made a spectacular debut in its first week. According to TAM data for week 30, Colors delivered 81 GRPs (CS 4+).

Colors is behind 9X (87 GRPs), STAR One (87 GRPs), NDTV Imagine (94 GRPs) amd Sony (99 GRPs).

Meanwhile, the leader STAR Plus is lonely at the top with 315 GRPs, with Zee TV following with 216 GRPs.

Source:
Campaign India

Related Articles

Just Published

4 hours ago

Advertising is going to look different: WPP’s Kate ...

Is commerce, not creativity, now the main engine of ad growth?

5 hours ago

India is one of the most optimistic countries: BCG

Indian consumer sentiment remains strong, with 61% expecting continuous good times --second only to China.

6 hours ago

Is hype marketing really worth it?

Hype on its own is fleeting, but hype built on community and authenticity can shape a brand’s future.

7 hours ago

WazirX launches zero fee campaign to remove crypto ...

The move reflects a shift towards a more user-centric pricing approach, particularly at a time when investors are increasingly conscious of costs and value.