Viacom 18's GEC channel Colors made a spectacular debut in its first week. According to TAM data for week 30, Colors delivered 81 GRPs (CS 4+).Colors is behind 9X (87 GRPs), STAR One (87 GRPs), NDTV Imagine (94 GRPs) amd Sony (99 GRPs).Meanwhile, the leader STAR Plus is lonely at the top with 315 GRPs, with Zee TV following with 216 GRPs.
Viacom 18's GEC channel Colors made a spectacular debut in its first week. According to TAM data for week 30, Colors delivered 81 GRPs (CS 4+).
Colors is behind 9X (87 GRPs), STAR One (87 GRPs), NDTV Imagine (94 GRPs) amd Sony (99 GRPs).
Meanwhile, the leader STAR Plus is lonely at the top with 315 GRPs, with Zee TV following with 216 GRPs.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
The author has put forward strategic guidelines that can potentially impact the overall user experience of an e-commerce website
.png&h=268&w=401&q=100&v=20170226&c=1)
Watch the film conceptualised by Grey Group India here
Watch the film conceptualised by Social Panga
.png&h=268&w=401&q=100&v=20170226&c=1)
At an IAA Masterclass event, the consultant spoke about the role of brands in various sectors, their relationship with finance and how advertising will retain its importance for times to come
