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Jul 31, 2008
Colors bright in debut week
Viacom 18's GEC channel Colors made a spectacular debut in its first week. According to TAM data for week 30, Colors delivered 81 GRPs (CS 4+).Colors is behind 9X (87 GRPs), STAR One (87 GRPs), NDTV Imagine (94 GRPs) amd Sony (99 GRPs).Meanwhile, the leader STAR Plus is lonely at the top with 315 GRPs, with Zee TV following with 216 GRPs.
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