Campaign India Team
Apr 05, 2012

ColorPlus appoints KarishmaLintas as creative agency

ColorPlus is a smart casual menswear brand

ColorPlus appoints KarishmaLintas as creative agency

ColorPlus has appointed KarishmaLintas, an IPG company and part of Lintas India Group as its new creative agency.

Commenting on the new appointment, Hetal Kotak, chief operating officer, ColorPlus, said, “We believe that KarishmaLintas’ creative ability, planning and strategic focus will help us further our brand plans for ColorPlus. Their understanding of the brand and its consumers and their skill to translate consumer insights into strategy and creative solutions provided them an edge over other agencies in the fray."

Commenting on the account win, G V Krishnan, executive director, KarishmaLintas, said, “We are honoured to have been appointed by ColorPlus as their creative partner. ColorPlus is an iconic brand that introduced the concept of "smart casuals" way back in the 90s, liberating the office goer of monotony. The mandate given to us is to strengthen the brand and also make it relevant to the new age consumers, while keeping the timeless values of ColorPlus-authenticity, heritage, quality, craftsmanship, design sensibilities and the loyalty the brand enjoys among the discerning Indian men.”

ColorPlus is a smart casual menswear brand.

Campaign India

Related Articles

Just Published

7 hours ago

Instagram to begin testing Reels ads in India

To also conduct reels ad trials in Brazil, Germany and Australia

12 hours ago

Will work from home last forever?

Industry honchos throw light on the impact of the work from home culture, and the possible repercussions of a longer lockdown on employees and businesses

12 hours ago

More than half of Instagram influencers 'engaged in ...

Also, 45% of Instagram accounts are fake, according to a new study by HypeAuditor

12 hours ago

WPP’s Mark Read calls for 'collaborative effort' on ...

Holding company used Earth Day as platform to make announcement on commitments