ColorPlus has appointed Alok Nanda and Company as its creative agency.
In a statement, Sanjay Behl, CEO, Raymond, said, “ColorPlus is an iconic brand in our portfolio. In our bid to unlock its true potential, we have decided to partner with Alok Nanda and Company to provide effective and creative communication going forward. Alok Nanda and Company have an exemplary track record of building diverse brands in lifestyle segments and we are excited in joining hands with such a competent team in this field.”
The statement added that the brand was eyeing marketing and retail expansion ‘in the coming years’ and has set aside a marketing budget of Rs 20 crore for this year.
Samarjeet Shimpi, president, Alok Nanda and Company, said, “The premium space is unique and demands crafting of a seamless visual and verbal language for the brand. Our creative business approach and insight into the premium consumer will make a significant difference to the ColorPlus brand, moving it up the value chain.”