Campaign India Team
Aug 21, 2014

ColorPlus hands Alok Nanda creative duties

There was no multi-agency pitch involved

ColorPlus hands Alok Nanda creative duties
ColorPlus has appointed Alok Nanda and Company as its creative agency.
 
In a statement, Sanjay Behl, CEO, Raymond, said, “ColorPlus is an iconic brand in our portfolio. In our bid to unlock its true potential, we have decided to partner with Alok Nanda and Company to provide effective and creative communication going forward. Alok Nanda and Company have an exemplary track record of building diverse brands in lifestyle segments and we are excited in joining hands with such a competent team in this field.”
 
The statement added that the brand was eyeing marketing and retail expansion ‘in the coming years’ and has set aside a marketing budget of Rs 20 crore for this year.
 
Samarjeet Shimpi, president, Alok Nanda and Company, said, “The premium space is unique and demands crafting of a seamless visual and verbal language for the brand. Our creative business approach and insight into the premium consumer will make a significant difference to the ColorPlus brand, moving it up the value chain.”
 
 
 
Source:
Campaign India

Related Articles

Just Published

1 hour ago

WPP has appointed Cindy Rose, a senior Microsoft ...

She is already a WPP non-executive director on its board.

6 hours ago

Small town, big spark: Solar flips the script

Adani’s new campaign highlights rural transformation, but also exposes urban assumptions about who gets access to progress.

7 hours ago

Beyond Cannes: Why creativity needs unlearning, not ...

Some of India's creative leaders reflect on their experiences at Cannes, from rethinking the definition of creativity to pushing past category norms at Cannes Homecoming.

9 hours ago

Linda Yaccarino steps down as CEO of X

Yaccarino wrote on X that she will ‘cheer’ on the company’s remaining team as they ‘continue to change the world.’