Campaign India Team
Aug 21, 2014

ColorPlus hands Alok Nanda creative duties

There was no multi-agency pitch involved

ColorPlus hands Alok Nanda creative duties
ColorPlus has appointed Alok Nanda and Company as its creative agency.
 
In a statement, Sanjay Behl, CEO, Raymond, said, “ColorPlus is an iconic brand in our portfolio. In our bid to unlock its true potential, we have decided to partner with Alok Nanda and Company to provide effective and creative communication going forward. Alok Nanda and Company have an exemplary track record of building diverse brands in lifestyle segments and we are excited in joining hands with such a competent team in this field.”
 
The statement added that the brand was eyeing marketing and retail expansion ‘in the coming years’ and has set aside a marketing budget of Rs 20 crore for this year.
 
Samarjeet Shimpi, president, Alok Nanda and Company, said, “The premium space is unique and demands crafting of a seamless visual and verbal language for the brand. Our creative business approach and insight into the premium consumer will make a significant difference to the ColorPlus brand, moving it up the value chain.”
 
 
 
Source:
Campaign India

Related Articles

Just Published

22 hours ago

Vivo to continue as lead sponsor for the IPL

The IPL Governing Council was reviewing sponsorship deals from Chinese companies following the border skirmish between India and China

23 hours ago

Microsoft deal to buy TikTok in US would include ...

Buyout aims to address security concerns from governments in these markets over user information and privacy.

23 hours ago

69% of India infested with fake news during ...

WhatsApp and Facebook biggest sources of fake news according to the study conducted by Social Media Matters along with Institute for Governance, Policies and Politics

1 day ago

Facebook shows the power of connections during the ...

Watch the films conceptualised by Taproot Dentsu