Campaign India Team
Mar 05, 2009

Coca-Cola appoints Sangeeta Pendurkar as VP

Sangeeta Pendurkar has joined Coca-Cola India from HSBC Bank Middle East as its vice president -- strategy. Pendurkar will be responsible for providing leadership to Coca-Cola India’s strategic planning initiatives and the international trade business.Prior to joining Coca-Cola India, Pendurkar was working as the chief marketing officer of HSBC Bank Middle East. She will report to Atul Singh, president & CEO, Coca-Cola India.

Coca-Cola appoints Sangeeta Pendurkar as VP

Sangeeta Pendurkar has joined Coca-Cola India from HSBC Bank Middle East as its vice president -- strategy. Pendurkar will be responsible for providing leadership to Coca-Cola India’s strategic planning initiatives and the international trade business.

Prior to joining Coca-Cola India, Pendurkar was working as the chief marketing officer of HSBC Bank Middle East. She will report to Atul Singh, president & CEO, Coca-Cola India.

“The per capita consumption of soft drinks is one of the lowest in the world here. We are at the threshold of a packaged beverage revolution and a  right brand, price, pack and channel (BPPC) strategy will ensure that we further penetrate this market and fulfil the daily beverage needs of our consumers,” said Singh. “Sangeeta will be a key resource who would help us realize the potential by leading our strategic planning function.”

Pendurkar began her career with Hindustan Ciba-Geigy Ltd (currently Novartis India) as a management trainee in 1988 and in a span of eight years moved across various roles in market research, product development and marketing. Pendurkar has also worked with Hindustan Lever and with Kimberly Clark Lever in various capacities in the sales & marketing.

Source:
Campaign India
Tags

Related Articles

Just Published

3 hours ago

Not every Cannes Lion roars in real life

Amid Cannes backlash, a creative reckoning unfolds. Famous Innovations’ founder and chief creative officer wonders, where do bold ideas end and brand accountability begin in awards season?

5 hours ago

Cannes Lions tightens reins as AI blurs boundaries

After revoked wins and synthetic scandals, Cannes Lions introduces new integrity rules to verify claims and rein in AI misuse.

5 hours ago

Cultural ‘Tadka’ drives India’s most effective ads ...

Kantar’s Creative Effectiveness Awards show that when brands serve emotion with local flavour, consumers don’t just notice—they respond.

1 day ago

WPP has appointed Cindy Rose, a senior Microsoft ...

She is already a WPP non-executive director on its board.