Campaign India Team
Oct 25, 2011

CNBC-TV18 launches CNBC-TV18 Prime HD

It will be a "premium investor-focused" service on DTH, with live global coverage and in-depth markets data, and launches on 26 October 2011

CNBC-TV18 launches CNBC-TV18 Prime HD

CNBC-TV18 will be launching a new premium business news service on 26 October called ‘CNBC-TV18 Prime HD’. The new business channel will be focused on the needs of India’s rapidly expanding investor and financial services community. To be available in addition to the existing CNBC-TV18 channel, ‘CNBC-TV18 PRIME HD’ will be broadcast on India’s leading DTH platforms in HD quality.

Commenting on this service, Anil Uniyal, chief executive officer, CNBC-TV18 and CNBC Awaaz, said, “CNBC-TV18 Prime HD is a product of key fundamental trends already evident in India. A rapid evolution of financial services, a rise in globalised mindsets and a growing investing culture coupled with the imminent growth in broadcast digitisation and demand for premium content. This has allowed us to deliver a targeted service for the discerning business viewers, giving them the best in the markets with state of the art production values. With this new service in our portfolio, we hope to offer viewers almost a financial terminal like access on TV and a much wider bouquet of global programming, never accessed by Indian investors before”.

According to CNBC-TV18, "Fusing the power of broadcast news with the essence of the financial data terminal, CNBC-TV18 Prime HD will operate on a seamless and unique ‘2 window’ screen architecture, that will offer rich and in-depth live video and data content to viewers simultaneously. This service will have real time capability to dynamically adjust information in the ‘Data’ window, basis the news flows of the day. Programmed live from the CNBC-TV18 national headquarters in Mumbai, the Prime HD service will harness the state of the art broadcast infrastructure of CNBC-TV18 and will be led by a dedicated team of editors and production personnel."

CNBC-TV18 Prime HD will launch for Indian investors during ‘Mahurat trading’ on Diwali day, 26 October. At launch, the channel is available on DISH TV (Channel Number 76) and AIRTEL DTH (Channel Number 320) and will be ‘commercial free’ initially. In the coming weeks, ‘CNBC-TV18 Prime HD’ is expected to be available on other DTH platforms as well.

Source:
Campaign India

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